Scratch under the surface of most people and you will find they have a thin layer, a veneer if you will, not of knowledge but of facts.
With modern technology facts are easy to come by, knowledge it seems has taken a back seat, maybe because it takes contemplation and the stimulation of the modern world drowns this out.
Facts are not knowing.
What do you know?
The wonderful Richard Feynman talks about this in the clip below, I recommend looking into his works, a fascinating insightful man.